ELANZA Wellness wanted to develop a LGBTQ+ awareness campaign that met the business' brand guidelines and could be used across multiple platforms. Each clip was carefully curated from Storyblocks.com and Pexels.com to meet clients brand story and video brief. Brand colors were integrated into each video to support aspect ratio changes and to retain brand recognition. In addition logo reveal (designed in Premiere Pro) was added to the end of the video. Above is the 9:16 aspect ration below is the 16:9 aspect ratio.
Below: 1:1 aspect ratio for use in FB and instagram ads.